Guest Blog: How to leverage offline marketing to boost your online brand

Ever since the internet became a global phenomenon, brands began transforming this newfound digital realm into their new home. And with this came the rise of digital marketing, the art of using websites, social networks, and email for promotion. Traditional marketing lost some of its influence in the process, but it didn’t lose its effectiveness. […]

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How To Make The Most Of Exhibitions, Trade Fairs, And Expos

Exhibitions and trade fairs offer excellent opportunities for the savvy entrepreneur or business owner to forge new relationships, develop leads, and even convert some customers. Having paid hundreds or even thousands of pounds to display at one of these events, and taken the time out to attend, you need to do everything you can to […]

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How to Build a Sustainable and Ethical Fashion Brand

For months, you’ve laboured over your creative project, drafting designs for your signature pieces and building your unique eco-friendly business model. Starting a new fashion brand is a massive undertaking filled with hard work!  However – fueled with the correct resources, marketing, and brainpower – your ideas can blossom into a lucrative, fulfilling business. Try […]

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