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If you sell clothing, you likely don’t want manufacturers' labels within your products. With this in mind, we have a number of rebranding options, to suit brands and businesses of all sizes.
Relabelling for large bulk orders
If you’re placing a large bulk order, you may wish to opt for woven labels and relabelling, or if you’re a sportswear brand printed internal labelling might be a better option for a more comfortable finish. If you’re looking for 25 or more products, just let us know your requirements and our team will be able to help.
Relabelling for startups and small orders
Woven labels and relabelling isn’t possible on smaller orders due to the complexity and nature of the process. But all is not lost.
Firstly, it’s important to remember, studies show that branded woven labels in your products do not increase sales. It might increase brand awareness if your logo is nowhere else on the product, and does provide a more professional look. However there are other ways you can get the same results without the price tag and complexity of relabelling.
Tear out tags
We suggest purchasing garments with ‘Tear Out Tags’ (also known as tear-away tags), and then simply print your logo on the outside of the nape (nape = back of neck). You can then tear out the manufacturers neck label by hand.
Why the outside you ask?! Here’s 3 reasons why:
- You can print on the outside of almost any product - ensuring consistency. You can’t print on the inside of products like sweatshirts.
- Your customer can see where they got their t-shirt, and so can anyone who sees them (double win!)
- It’s cheaper and has no minimum order (if via our online shop).
The real question is, why does anyone put their branding on the inside where no one can see it?!?!
Be proud and transparent
The second alternative is to buy products you’re proud of, and then you don’t need to worry tear out tags.
Our Neutral® Fairtrade Product range is great for this. Many brands take pride in the Neutral® branding printed in the neck; as this shows that they’re working with one of the best and most certified manufacturers in the world. A great example of this can be found here, where our client used transparency to her advantage, leading to her products being stocked in luxury retailer Selfridges, among others.
Supply chain transparency is ever increasing, make yours transparent, save money, and most importantly put your logo where people will see it!
Neutral® Fairtrade Organic Products
These products have printed labels in the neck that you can be proud of - showing you’re supply chain is one of the best globally, without question.
Behind the scenes
You can get a behind the scenes look at all of our market leading print technology in the video below.