Sports clubs can no longer treat merchandise as something that only lives on the pitch, court or studio floor. Across the UK and the US, fast-growing fitness communities such as padel, Pilates, Hyrox, CrossFit and pickleball are pushing clubs to rethink sports clothing, shifting the need from performance wear to creating a relevant lifestyle brand. […]
Organic, Ethics & Sustainability
How the World Cup Is Inspiring a New Era of Sustainable Sportswear
The 2026 World Cup is officially underway, with the world’s best footballers taking centre stage. But goal count, match highlights and whether ‘it’s coming home’ are not the only highlights attracting attention. Behind the scenes, the event has sparked conversation about the growing role of sustainable sportswear. This year, Nike’s Fifa World Cup jerseys are […]
Living in a (sustainable) material world
Global Recycling Day arrives on the 18th March. Right at a time when the fashion industry finds itself under a brighter spotlight than ever. Recent Fashion Weeks in New York, London and Milan have placed greater emphasis on production methods and materials. From September 2025 through the 2026 Fashion Week season, sustainability is becoming an […]
How Sustainability Can Be a Growth Hacking Strategy for Your Business
Most of the time when we talk about growth hacking, we think of digital strategies, maybe a PPC campaign with an insane ROAS, or a referral loop that has crazy virality. But what about a company’s ethical and ecological values? This is increasingly important to consumers, with 78% of US consumers saying that a sustainable […]
The Importance of Sustainable Packaging Materials
It’s refreshing when our items aren’t buried deep in unnecessary and excessive Styrofoam or plastic. Embracing sustainable packaging materials offers a heap of benefits for businesses and the planet. We get it; pretty much everything comes in packaging, but the urgency of climate change is pressing. A focus on sustainable packaging solutions is replacing reliance […]
Sustainable Clothing Brand Trends: A Prediction for 2025
Consumers have woken up to the environmental cost of fashion, but now they are changing their behaviour. Brands have no choice but to keep up! It’s time to rethink every step of clothing’s journey, from design to delivery. Hello 2025! Over the past year, it has become clear that sustainability is no longer just a […]
Why is sustainable fashion important?
As much as 40% of manufactured clothing is never sold or worn. Sustainable fashion focuses on creating clothing, shoes, and accessories in ways that are mindful of the environment, promote fair working conditions, and minimise waste. As awareness grows about the environmental toll and ethical concerns tied to fast fashion, sustainable fashion has captured global […]
5 Perfect Products For Your Next Sustainability Event or Conference
Attending an event any time soon? Be sure to make an impact with custom goodies that not only turn heads but ignite conversations. At A.M. Custom Clothing, we offer excellent sustainable alternatives to elevate your next event! Organic Fairtrade Tote Bags Tote bags have become a standard at conferences, trade shows, and exhibitions—often branded with […]
How to Start a Fashion Brand: A Comprehensive Guide
At A.M. Custom Clothing, we frequently receive enquiries from individuals eager to start their own fashion brands, often with stylish, quirky, or vintage prints. But, only a small minority know how to start a fashion brand set for success. Over the years we’ve seen many successes and even more failures. Through this, we’ve discovered what […]
Sustainable Fashion Statistics: 60+ statistics for 2024
When it comes to fashion, sustainability is a hot topic. Since the Rana Plaza Factory collapse in 2013, ethically sourced sustainable fashion has gained significant traction and has been in the spotlight ever since. The world we live in today is changing faster than ever, and fashion is continuously evolving, as are the facts and […]
