Environment & Ethics
We are the future.
Trusted by the worlds best:
Built on sustainability, from day one
Founded in 2012, two friends set out to disrupt the textile industry, having seen the poor ethical and environmental practices in fashion and retail.
Our goal was to fix these same problems, but by focusing on the millions of units produced every year for custom workwear, uniform, merchandise, and retail. This isn’t a new initiative – or a move to ‘jump on the bandwagon’, sustainability has been at our core since day one.
Your purchases help us to create a fairer more sustainable textiles industry.
Nothing changes without you
Choosing sustainable products not only benefits people and the planet, but it also demonstrates your organisation’s commitment to its values to your team, customers, and the broader community. Through clothing, you can wear your brand values every single day.
For large organisations, sustainable clothing can ensure your supply chains are aligned with your ESG goals and the wider sustainable development goals.
Your ethical and sustainable options
Below you will find supply chain details on several of our core product ranges. If you are interested in more information on any of our products, please get in touch.
If sustainability & ethics are your priority above everything else, this is the range for you.
Every single Fairtrade organic product we supply is manufactured and certified according to the highest environmental, social and ethical standards in the world. These products are the real deal and certified by the Fairtrade Foundation.
If you need a middle ground between sustainability, ethics and price, this is the range for you.
Organic cotton means no harsh chemicals used in the fields/factories, 90% less water usage than conventional cotton, no GMOs, and softer garments. 100% of our core organic product ranges are also certified by the Fair Wear Foundation, meaning ethics you can trust.
If you’re looking for products made from recycled materials, this is the range for you.
The UK consumes over 35.8 million plastic bottles every day. We make use of plastic waste and reclaimed cotton to create products like recycled T-shirts, hoodies and bags. Together we can help reduce carbon emissions and ensure fewer garments end up in landfill.
Still not sure which range or product to choose?
Find your perfect product, with our Product Finder Tool.
Sustainable, modern manufacturing
Producing printed and embroidered clothing can be resource intensive, so we’ve invested heavily in technology, so we can minimise our environmental impact and maximise quality.
Combined with our agile and dynamic supply chains, we have no minimum order quantity and your products are only made after they have been ordered by you. This means zero waste while still meeting tight deadlines.
Other ways we ensure our supply chain is environmentally friendly:
The best ethical standards in the world
We know you care about the people who make the garments you wear. That’s why we only work with manufacturing partners who adhere to the highest ethical standards.
But we don’t want you to take our word for it. That’s why we source products from manufacturers who are externally certified by independent organisations.
The widest range of ethically sourced sustainable clothing available worldwide
Our ambitious goal of making sustainable custom clothing accessible to everyone is made possible through working with a range of manufacturing partners. These partnerships enable us to hold one of the largest ranges of ethically sourced sustainable wholesale clothing in the world.
Environmental standards you can trust
The European Commission and national consumer authorities found that 42% of green claims were exaggerated, false or deceptive. With reputable third-party certification, the standards on our products are guaranteed. This is why some of the world's most sustainable brands trust A.M. Custom Clothing.
OatlyFind out how we produced screen printed T-shirts certified highest social, ethical and environmental standards in the world. >>
SpotifyFind out how Spotify continues to show the world what it means to be a leader in sustainability with its workwear. >>
YOOX Net-A-PorterFind out how we produced screen printed T-shirts for the world’s leading online luxury fashion retailer. >>
You’ve helped us make a big impact
Alongside the people that make your products and the environmental benefits that come from sustainable clothing, your orders with us have helped us to do the following:
3 forests planted between 2021-2024
Over 3000 boxes saved in 2024 by reusing other people’s
16 tonnes of CO2 directly offset between 2021-2024
Your orders create change
Your orders have also helped us fund a number of high-impact projects, from reforestation to renewable technology. Every order you place with A.M. Custom Clothing helps us to make a difference together.
Our sustainability journey
Being a sustainable business isn’t a trend for us, from day one, it has been at the forefront of our company ethos. Here's our journey so far.
A.M. Custom Clothing was founded
A.M. Custom Clothing was founded in Chester, the world’s first Fairtrade City, the perfect place to make bold moves that drive change.
Introducing Neutral® Fairtrade Clothing
We were the first print and embroidery company in the UK to introduce Neutral® Fairtrade Clothing – the most sustainable garments in the world.
Recycled organic cotton and polyester
We started to supply the first ever commercially produced T-shirts and Sweatshirts made from recycled organic cotton and polyester.
Stanley Stella product range
We became a stockist of the Stanley Stella product range, allowing us to expand our organic clothing options with many retail-quality products.
Biggest Social Impact Award
We were recognised as one of the top 100 best businesses in Britain, by O2 & Smarta. We won an O2 Smarta 100 award for ‘Biggest Social Impact’.
SBS Award for sustainability
We were chosen by Theo Paphitis (BBC Two’s Dragons Den star and business owner), as winners of his ongoing SBS award for our sustainable approach to production.
We ditched our offices
We ditched our offices and all of our office staff moved over to remote working to reduce our carbon footprint.
Guest speakers at the UN
We spoke at the UN addressing the sustainability and ethical challenges within the textiles industry.
No minimum order
Removed the minimum order quantity across most of our products to reduce the amount of waste and save customers money.
Guest speakers at the House of Lords
We were invited to the House of Lords, where we spoke to a number of business leaders and change makers about driving sustainability in the textiles industry.
Expanded our range
Expanded our sustainable and ethical offering, making us one of the largest stockists of wholesale ethical and sustainable clothing in the UK and Europe.
Recognised by Forbes
We were regarded by Forbes as “The go-to supplier for ethical and environmentally sound custom clothing & branded uniforms”.
Fairtrade organic reusable masks
During the pandemic we supplied the UK’s first Fairtrade organic reusable mask that could be customised with company branding.
Forest planting initiative started
We started our forest planting initiative, planting over 800 trees in our first year.
New sustainable shipping
Introduced 2 new sustainable shipping options, allowing customers to choose to plant a tree with their purchase, alongside providing a more sustainable ‘no rush’ shipping option.
Recycled organic cotton range launched
We launched our recycled organic cotton range, providing a pioneering way for our customers with a recycled option outside of the now conventional polyester options.
Our award-winning commitment to sustainability has seen us and our clients featured in numerous reputable publications, including:
"The go-to supplier for ethical and environmentally sound custom clothing & branded uniforms."
"Leading the way in Fairtrade with A.M. Custom Clothing"
"Another business with a canny growth strategy is Chester based, A.M. Custom Clothing, which provides personalised, printed garments."
"What sets this company apart is their option of fair-trade, organic and recycled garments to choose from"