H&M’s Big Bet on Recycled Cotton and the Future of Fashion

H&M Brand Logo

H&M just made a headline-grabbing move, a multi-year partnership with textile recycler Recover™ to scale up the use of recycled cotton across its collections, aiming for 100% recycled or sustainably sourced materials by 2030.  At first glance, it sounds like another glossy sustainability announcement, the kind fashion giants love to make. But this one we […]

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Why You Shouldn’t Let ChatGPT Design Your Uniforms (or Your Merch)

Design anything on a laptop with AI Tool.

Brands and businesses have been sending us designs created by AI tools. But we have seen some wild issues: logos that float in mid-air, invisible zippers, or even fabrics that don’t exist in the real world. The problem isn’t creativity (AI has plenty of that). The issue is that AI doesn’t understand manufacturing. Most of […]

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Avoiding Overstock: How Many T-shirts to Order in Each Size

T.shirts stacked in different sizes.

If you are left with unused custom-branded clothing, you have wasted stock, wasted money, and frustrated staff and customers. The question every business, charity, or event organiser faces is this: how many T-shirts to order in each size? It’s not always possible to gather every individual’s measurements beforehand, and this is especially true of online […]

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The Hidden Data Behind Sustainable Uniforms: What 1,900 Businesses Told Us About the Future of Workwear

We analysed over 1,900 real-life sustainable uniform and merch buying decisions made by businesses who used our product recommendation tool between 2023 and 2025. To analyse this data, we reviewed actual search behaviour and purchasing decisions from real life business customers, to gain much more accurate insights compared to self-reported surveys. Here’s a quick snapshot […]

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The Importance of Sustainable Packaging Materials

It’s refreshing when our items aren’t buried deep in unnecessary and excessive Styrofoam or plastic. Embracing sustainable packaging materials offers a heap of benefits for businesses and the planet. We get it; pretty much everything comes in packaging, but the urgency of climate change is pressing. A focus on sustainable packaging solutions is replacing reliance […]

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Sustainable Clothing Brand Trends: A Prediction for 2025

Quality not quantity jeans header image.

Consumers have woken up to the environmental cost of fashion, but now they are changing their behaviour. Brands have no choice but to keep up! It’s time to rethink every step of clothing’s journey, from design to delivery. Hello 2025! Over the past year, it has become clear that sustainability is no longer just a […]

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