Fashion used to be slow, methodical and serve a greater purpose. In a time when people would buy clothing because they outgrew or damaged their existing clothing, i.e. when they needed to buy it, fashion designers would release collections once per season. Fast Fashion: The Beginning and Rise In the late 90s and early 2000s, […]
The visible elements of your brand, such as colour, design and logo, make it easy for your customers to identify your brand and distinguish it from all the others on the market. Some companies invest millions of dollars every year to develop and promote their brands, and in return, they are instantly recognizable all over […]
Cotton has been the textile of choice for the vast majority of clothes for hundreds of years and there are very good reasons for that. The softness, versatility, and breathability that cotton offers have made it an essential part of the vast majority of people’s wardrobes for hundreds of years. However, one of the major […]
The modern business world is a highly-volatile environment where every business is left to fend for themselves. Businesses that are not careful enough run the risk of making mistakes that may end up costing them everything. There are some common business pitfalls many a business has fallen victim to. In order to avoid making the […]
When it comes to running a successful restaurant, there’s a lot you need to pull off behind the scenes. Here, Dan Casey from lifting equipment specialists Penny Hydraulics offers his advice for restaurant owners looking to streamline their operations. Restaurants are dependent on carefully thought out logistics. In fact, they are one of the riskiest […]
Technology has changed the way we do almost everything over the past twenty to thirty years. But one of the biggest impacts it has had on our lives is the way we do our shopping, whether that’s groceries, gifts, homeware, clothes or shoes. This has consequently had an impact on the retail and fashion industry. […]
The modern clothing industry has been the result of the shift from tailored clothes to ready-made apparel. This change has affected everything, including the design, production, marketing and sales. The modern clothing industry has also paved the way for different labels and brands, designers, magazines, and clothing stores. Let’s look at how the clothing industry […]
Ever since the internet became a global phenomenon, brands began transforming this newfound digital realm into their new home. And with this came the rise of digital marketing, the art of using websites, social networks, and email for promotion. Traditional marketing lost some of its influence in the process, but it didn’t lose its effectiveness. […]
Becoming vegan is an excellent choice to make for our animal friends and for the environment. That doesn’t mean it’s always easy. You will have to make big changes to your lifestyle as well as your diet and there are lots of things that you will need to learn. Let’s take a look at six […]
Exhibitions and trade fairs offer excellent opportunities for the savvy entrepreneur or business owner to forge new relationships, develop leads, and even convert some customers. Having paid hundreds or even thousands of pounds to display at one of these events, and taken the time out to attend, you need to do everything you can to […]
