Environment & Ethics

Ethical T-Shirt Printing
Ethical and Sustainable Wholesale T-Shirt Screen Printing & Embroidery

We are the future.

With award winning ethics and sustainability as standard.

How many items do you need?

Sustainability and ethics, trusted by the worlds best:

Main Clients
Main Clients
Main Clients
Printing clothing for brands, universities, charities and bands
Printing clothing for brands, universities, charities and bands
Embroidered wholesale clothing for brands, universities, charities and companies - copy
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Built on sustainability, from day one

Founded in 2012, two friends set out to disrupt the textile industry, having seen the poor ethical and environmental practices in fashion and retail.

Our goal was to fix these same problems, but by focusing on the millions of units produced every year for custom workwear, uniform, merchandise, and retail. This isn't a new initiative - or a move to 'jump on the bandwagon', sustainability has been at our core since day one.

Your purchases help us to create a fairer more sustainable textiles industry.

laptop with first website screenshot

Our first-ever website from 2012

Fairtrade t-shirts

Nothing changes without you

Choosing sustainable products not only benefits people and the planet, but it also demonstrates your organisation's commitment to its values to your team, customers, and the broader community. Through clothing, you can wear your brand values every single day.

For large organisations, sustainable clothing can ensure your supply chains are aligned with your ESG goals and the wider sustainable development goals.

Your ethical and sustainable options

Below you will find supply chain details on several of our core product ranges. If you are interested in more information on any of our products, please get in touch.

Fairtrade products

If sustainability & ethics are your priority above everything else, this is the range for you.


Every single Fairtrade organic product we supply is manufactured and certified according to the highest environmental, social and ethical standards in the world. These products are the real deal and certified by the Fairtrade Foundation.

Find out more 

Organic products

If you need a middle ground between sustainability, ethics and price, this is the range for you.


Organic cotton means no harsh chemicals used in the fields/factories, 90% less water usage than conventional cotton, no GMOs, and softer garments. 100% of our core organic product ranges are also certified by the Fair Wear Foundation, meaning ethics you can trust.

Find out more 

Recycled products

If you’re looking for products made from recycled materials, this is the range for you.


The UK consumes over 35.8 million plastic bottles every day. We make use of plastic waste and reclaimed cotton to create products like recycled T-shirts, hoodies and bags. Together we can help reduce carbon emissions and ensure fewer garments end up in landfill.

Find out more 

Still not sure which range or product to choose?

Find your perfect product, with our Product Finder Tool.

Sustainable, modern manufacturing

Producing printed and embroidered clothing can be resource intensive, so we’ve invested heavily in technology, so we can minimise our environmental impact and maximise quality.

Combined with our agile and dynamic supply chains, we have no minimum order quantity and your products are only made after they have been ordered by you. This means zero waste while still meeting tight deadlines.

DTG print machine

Other ways we ensure our supply chain is environmentally friendly:

Using Kornit Atlas and Kornit Avalanche HD6 printers ensures we are able to print using some of the most environmentally friendly technology available.

Printing with water-based NeoPigment™ inks that are non-hazardous, non-toxic and biodegradable.

Screen printing, using 100% Phthalate free screen printing inks.

Embroidering products using Madeira Threads, regarded as one of the most sustainable thread suppliers on the planet.

Powering our production facilities with renewable energy wherever possible.

The best ethical standards in the world

We know you care about the people who make the garments you wear. That’s why we only work with manufacturing partners who adhere to the highest ethical standards.

But we don’t want you to take our word for it. That’s why we source products from manufacturers who are externally certified by independent organisations.

 

Organic ethical t-shirts being manufactured

Fairtrade clothing

The widest range of ethically sourced sustainable clothing available worldwide

Our ambitious goal of making sustainable custom clothing accessible to everyone is made possible through working with a range of manufacturing partners. These partnerships enable us to hold one of the largest ranges of ethically sourced sustainable wholesale clothing in the world.

Environmental standards you can trust

The European Commission and national consumer authorities found that 42% of green claims were exaggerated, false or deceptive. With reputable third-party certification, the standards on our products are guaranteed. This is why some of the world's most sustainable brands trust A.M. Custom Clothing.

Fairtrade screen printed t-shirts

Oatly

Find out how we produced screen printed T-shirts certified highest social, ethical and environmental standards in the world. >>

Spotify

Find out how Spotify continues to show the world what it means to be a leader in sustainability with its workwear. >>

direct to garment printing on t-shirts

YOOX Net-A-Porter

Find out how we produced screen printed T-shirts for the world's leading online luxury fashion retailer. >>

You’ve helped us make a big impact

Alongside the people that make your products and the environmental benefits that come from sustainable clothing, your orders with us have helped us to do the following:

Forest planting

3 forests planted between 2021-2023

stack of reused boxes

Over 1700 boxes saved in 2022 by reusing other people’s

windfarm project

16 tonnes of CO2 directly offset between 2021-2023

Your orders create change

Your orders have also helped us fund a number of high-impact projects, from reforestation to renewable technology. Every order you place with A.M. Custom Clothing helps us to make a difference together.

Wind Power Project
Reforestation
Mangrove planting
DTG Printing
Kenya reforestation
Forest Gardens
DTG Printing
We helped fund wind power generation in Bac Lieu Province, Vietnam
DTG Printing
We helped fund reforestation in Changalane, Mozambique
DTG Printing
We helped fund mangrove planting in Marotaola, Madagascar
DTG Printing
We helped fund preservation of the Amazonian rainforest in Brazil
DTG Printing
We helped fund forest restoration in Kenya
DTG Printing
We helped fund planting forest gardens in Uganda
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DTG Printing
DTG Printing
DTG Printing
DTG Printing
DTG Printing
DTG Printing
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Our sustainability journey

Being a sustainable business isn’t a trend for us, from day one, it has been at the forefront of our company ethos. Here's our journey so far.

2012

A.M. Custom Clothing was founded

A.M. Custom Clothing was founded in Chester, the world’s first Fairtrade City, the perfect place to make bold moves that drive change.

2012

A.M. Custom Clothing was founded

2013

Introducing Neutral® Fairtrade Clothing

We were the first print and embroidery company in the UK to introduce Neutral® Fairtrade Clothing - the most sustainable garments in the world.

2013

Introducing Neutral® Fairtrade Clothing

2013

Recycled organic cotton and polyester

We started to supply the first ever commercially produced T-shirts and Sweatshirts made from recycled organic cotton and polyester.

2013

Recycled organic cotton and polyester

2014

Stanley Stella product range

We became a stockist of the Stanley Stella product range, allowing us to expand our organic clothing options with many retail-quality products.

2014

Stanley Stella product range

2014

Biggest Social Impact Award

We were recognised as one of the top 100 best businesses in Britain, by 02 & Smarta. We won an O2 Smarta 100 award for ‘Biggest Social Impact’.

2014

Biggest Social Impact Award

2014

SBS Award for sustainability

We were chosen by Theo Paphitis (BBC Two’s Dragons Den star and business owner), as winners of his ongoing SBS award for our sustainable approach to production.

2014

SBS Award for sustainability

2015

We ditched our offices

We ditched our offices and all of our office staff moved over to remote working to reduce our carbon footprint.

2015

We ditched our offices

2016

Guest speakers at the UN

We spoke at the UN addressing the sustainability and ethical challenges within the textiles industry.

2016

Guest speakers at the UN

2016

No minimum order

Removed the minimum order quantity across most of our products to reduce the amount of waste and save customers money.

2016

No minimum order

2017

Guest speakers at the House of Lords

We were invited to the House of Lords, where we spoke to a number of business leaders and change makers about driving sustainability in the textiles industry.

2017

Guest speakers at the House of Lords

2018

Expanded our range

Expanded our sustainable and ethical offering, making us one of the largest stockists of wholesale ethical and sustainable clothing in the UK and Europe.

2018

Expanded our range

2019

Recognised by Forbes

We were regarded by Forbes as "The go-to supplier for ethical and environmentally sound custom clothing & branded uniforms".

2019

Recognised by Forbes

2020

Fairtrade organic reusable masks

During the pandemic we supplied the UK’s first Fairtrade organic reusable mask that could be customised with company branding.

2020

Fairtrade organic reusable masks

2021

Forest planting initiative started

We started our forest planting initiative, planting over 800 trees in our first year.

2021

Forest planting initiative started

2022

New sustainable shipping

Introduced 2 new sustainable shipping options, allowing customers to choose to plant a tree with their purchase, alongside providing a more sustainable ‘no rush’ shipping option.

2022

New sustainable shipping

2022

Recycled organic cotton range launched

We launched our recycled organic cotton range, providing a pioneering way for our customers with a recycled option outside of the now conventional polyester options.

2022

Recycled organic cotton range launched


Our award-winning commitment to sustainability has seen us and our clients featured in numerous reputable publications, including:

Featured in Forbes Logo

"The go-to supplier for ethical and environmentally sound custom clothing & branded uniforms."

Featured in Huffington Post Logo

"Leading the way in Fairtrade with A.M. Custom Clothing"

Featured in Digital Arts Magazine

"What sets this company apart is their option of fair-trade, organic and recycled garments to choose from"