The modern clothing industry has been the result of the shift from tailored clothes to ready-made apparel. This change has affected everything, including the design, production, marketing and sales. The modern clothing industry has also paved the way for different labels and brands, designers, magazines, and clothing stores. Let’s look at how the clothing industry […]
Ever since the internet became a global phenomenon, brands began transforming this newfound digital realm into their new home. And with this came the rise of digital marketing, the art of using websites, social networks, and email for promotion. Traditional marketing lost some of its influence in the process, but it didn’t lose its effectiveness. […]
Exhibitions and trade fairs offer excellent opportunities for the savvy entrepreneur or business owner to forge new relationships, develop leads, and even convert some customers. Having paid hundreds or even thousands of pounds to display at one of these events, and taken the time out to attend, you need to do everything you can to […]
For months, you’ve laboured over your creative project, drafting designs for your signature pieces and building your unique eco-friendly business model. Starting a new fashion brand is a massive undertaking filled with hard work! However – fueled with the correct resources, marketing, and brainpower – your ideas can blossom into a lucrative, fulfilling business. Try […]
With festival season almost upon us there was never a better to start thinking about gig merchandise. Music and fashion have gone hand in hand since what feels like the beginning of time, however, many artists are taking their merchandise to the next level, and are even sparking entire fashion movements. Big name artists like […]
The number of women deciding to start their own business has significantly gone up over the past few years and will continue to grow. Being your own boss has a lot of advantages. First of all, you have full control of your time and can pursue the goals that are most important to you. Being […]
We obsess over every detail, which is why we say NO to DIY product mockups and keep things super simple. This means you can complete your order in seconds without complex product designers, poor quality previews and without worrying about whether you’ve done everything correctly; as every order is checked over by our team of […]
Iris van Melsen is the founder and creative lead at Permanent Clothing, a sustainable fashion brand taking Europe by storm. The brand, was conceived with the ambition to reflect the unique individuality of the Amsterdam streetwear culture through conscious collection concepts, in a more positive and sustainable way. Iris has lead Permanent clothing to be […]
Whether you are looking for a promotional giveaway item, or a uniform that can be used for brand strengthening as well as employee identification, corporate branded clothing is the way to go. It is inexpensive, enables your customers and visitors to identify those that work for your business, and it allows you to reinforce your […]
Organic T-Shirt Printing is one of the easiest ways a brand can shrink it’s carbon footprint and have a big impact! This isn’t something simply applicable to fashion either. Last year (2017) the Victoria and Albert Museum, London, worked with award-winning British fashion designer Christopher Raeburn to completely re-invent their uniforms for gallery assistants, retail […]
