Should you buy a DTF printer or outsource? Pros, cons & cost breakdown
Buying your own DTF (Direct to Film) printer can seem like a savvy move, offering vibrant prints, control, and cost savings. But the reality for many startups and small businesses is different. These machines demand daily use, maintenance, and expertise. In this guide, we break down the pros and cons of DIY DTF printing vs. partnering with professionals for hassle-free results.
What is DTF printing?
DTF, or Direct to Film, is a modern garment printing technique where a design is first printed onto specialised film using commercial printing equipment. The print is then transferred onto the fabric using a heat press.
This process ensures high precision and accurate design replication on many fabric types.
And it’s popular: The global DTF printing market was valued at $2.72 billion in 2024 and is projected to reach $3.92 billion by 2030, according to the Direct To Film Printing Market Size, Share & Trends Analysis Report.
DTF printing step-by-step
The DTF printing process involves several steps.
Step one: Designs are printed onto a specialised film using a commercial printer. The process starts by printing a white base layer on the film. Vibrant colours are then added on top for sharp, accurate detail.
Step two: A powder which acts as an adhesive is applied to the printed film. This powder bonds the design to the fabric.
Step three: The film is then heat-pressed onto the garment for just a few seconds.
Step four: After the garment has cooled, the film is peeled away, leaving a flawless DTF application behind.
Quality and feel of DTF printing
DTF printing provides a high-quality finish that feels soft to the touch. It’s noticeably smoother than standard heat press transfers.
The result is lightweight and flexible. This makes it ideal for sportswear and blended fabrics where standard DTG printing may not work well.
It can handle detailed artwork, including photographs and other visual elements. It also works perfectly for simple prints, such as logos or text.
The benefits of DTF printing
Key benefits of DTF printing include:
- Multiple colour use – Print multiple colour designs without limitation.
- No cracking or fading – Prints remain vibrant and flexible, even after repeated washes.
- Works on light and dark fabrics – Excellent results on light, dark, synthetic, or blended materials.
- Ideal for tough garments – Performs well on performance wear, where other print methods often fail.
- Low minimum orders – Great for one-offs, samples and smaller quantities.
The disadvantages of DTF printing
DTF printing does have a few limitations to consider before choosing this method. Like any print technique, it’s not the perfect fit for every project or product type.
Common drawbacks of DTF printing include:
- Less cost-effective for large runs – Not as economical on bulk order volumes.
- No Pantone colour matching – Colours are vibrant but not precisely Pantone-matched.
- Limited placement options – Some areas of garments can’t be printed using DTF.
Should you buy a DTF printer?
Buying a DTF printer only makes sense if you print every day and have the expertise to use and maintain it, or are willing to learn.
Whether you’re a startup or an established business, buying a DTF printer with all those glitzy benefits can sound very appealing!
However, DTF machines require regular maintenance and consistent usage to remain operational. Print heads on many DTF printers can clog in as little as 24 to 48 hours of inactivity. Regular daily use is essential to avoid costly repairs.
Also, mastering DTF is quite a skill! It takes time to learn and perfect. Poor-quality results can negatively impact your brand, wasting time and money.
What should I consider before buying a DTF printer?
Before purchasing a DTF printer, consider the cost, usage, maintenance, and long-term production goals.
Here are key factors to think about:
- Upfront and hidden costs – Machines, film, inks, powder, and maintenance add up quickly.
- Daily print volume – Are you printing enough to justify the investment? Outsourcing may be more cost-effective.
- Technical skills – Can you troubleshoot clogs, colour mismatches, and heat settings?
- Space and ventilation – Do you have a safe, dedicated work area? DTF setups require dedicated space and proper airflow due to the presence of fumes and powders.
- Learning curve – Achieving high-quality results requires time, testing, and technical expertise.
- Scalability – Ask yourself: will this printer grow with your business or limit it?
Who is DTF outsourcing right for?
DTF outsourcing is ideal for startups, well-established businesses, online creators, events, charities, merch, and fashion brands.
5 reasons to outsource your DTF printing
If you’re starting out or only need occasional prints, outsourcing might be the smarter move.
- No equipment or setup costs – DTF printers, film, powder, and ink are expensive. Outsourcing removes the need for significant upfront investment.
- Professional results from day one – Print partners already have the experience, equipment, and workflows to deliver consistent, high-quality results.
- Greater flexibility and scalability – You can order as needed—no need to worry about minimum volumes, waste, or keeping stock.
- More time to focus on growth and creativity – By outsourcing, you free up time to work on marketing, sales, and growing your brand, rather than managing print jobs.
- Access to the latest technology and innovation – The DTF printing industry evolves rapidly, with frequent improvements in print quality, speed, and materials. By outsourcing, you gain access to the latest equipment and techniques without having to constantly reinvest in new tech yourself.
Partnering with a professional print company like A.M. Custom Clothing will save you time, reduce waste, and ensure your products look flawless, without the upfront costs or daily commitment.
Cost comparison of buying a DTF printer vs outsourcing
| Factor | Buying a DTF Printer | Outsourcing DTF Printing |
|---|---|---|
| Upfront cost | £6,000–£20,000+ for printer & curing equipment | £0 |
| Consumables | £200+ per month (ink, film, powder) | Included in unit cost |
| Software | £100+ (RIP software, often required) | £0 |
| Maintenance & repairs | £500+ per year; printheads, downtime, servicing | £0 |
| Training & learning | Time-consuming; risk of costly mistakes | £0 |
| Print cost per unit | Lower over time—but only at high volumes | £1–£5 per unit, flexible by order size |
| Print quality control | Depends on your experience and equipment quality | Professional, consistent, ready from day one |
| Scalability | Limited by your equipment and time | Instantly scalable without added investment |
| Flexibility | Requires planning, stock management | Print on demand, no inventory needed |
| Ideal for | High-volume, experienced print operators | Startups, small brands, low-to-mid volume runs |
FAQs
Q: Can I start a clothing brand without owning a printer?
Yes, you can launch a clothing brand without buying any printing equipment.
Big and small brands outsource their printing to focus on design, marketing, and growth.
Q: Is it cheaper to buy a DTF printer or outsource?
Outsourcing is generally cheaper, unless you require printing large volumes on a daily basis.
Buying a printer means incurring ongoing costs, such as ink, film, powder, and maintenance. Don’t forget the cost of time!
Q: What products allow DTF printing?
So many products allow DTF Printing! It is compatible with a wide range of clothing and accessories.
The most popular products include the following: T-shirts, polo shirts, sports vests, and sports bags.
Q: How long does DTF printing last?
DTF prints are incredibly durable and long-lasting. With proper care, they should last as long as the garment they are printed on.
Q: Is DTF printing high quality?
Yes, DTF offers professional-quality results when done correctly. Prints are vivid, soft to the touch, and retain flexibility.
However, low-grade equipment can reduce quality, which is why many brands outsource to professional providers.
Q: Can DTF printing be used on black or coloured T-shirts?
Yes, DTF printing works on both dark and light-coloured T-shirts.
Q: Is DTF printing onto polyester possible?
DTF printing is ideal for polyester garments and is arguably one of the most effective print processes for synthetic fabrics.
Q: Can I still offer custom designs if I outsource?
Absolutely! Outsourcing doesn’t limit your creativity. You control the artwork; your print partner handles the production.
Q: Will the print quality be the same with every DTF printing company?
No. Print quality varies significantly between providers.
A.M. Custom Clothing utilise advanced DTF print technology, among the finest in Europe, for unparalleled precision and detail. Your clothing reflects your brand, so quality should never be compromised.
Q: Can I switch to in-house printing later on?
Yes, you can start with outsourcing and move to in-house printing later.
Many brands outsource in the early stages, then bring printing in-house once volume and expertise increase. It’s a low-risk way to scale gradually.
Conclusion
If you’re not ready to commit to the demands of DTF ownership, outsourcing is a low-risk, high-reward solution. It’s ideal for new brands, low-volume needs, or those scaling fast. As a provider of DTF, DTG, and screen printing, we can confirm DTF holds its own.
Why choose A.M. Custom Clothing for your DTF printing?
A.M. Custom Clothing offers industry-leading DTF printing services trusted by thousands of UK brands. With years of experience, sustainable practices, and UK-based production, we make premium custom clothing easy, fast, and scalable.
No minimum order quantities.
Industry-leading print quality.
Fast UK dispatch.
No equipment or technical know-how needed.
