How to Start a Fashion Brand: A Comprehensive Guide

At A.M. Custom Clothing, we frequently receive enquiries from individuals eager to start their own fashion brands, often with stylish, quirky, or vintage prints. But, only a small minority know how to start a fashion brand set for success.

Over the years we’ve seen many successes and even more failures. Through this, we’ve discovered what works for new clothing brands and what fails. More often than not, it’s not the best design that wins, it’s the business that has invested the most time into marketing and building a community around their brand.

We’re passionate about helping aspiring fashion brands win, and ultimately the bigger you get, the more often you’ll need us, so giving you the best tangible advice is 100% in our interest.

We’ve created this in-depth guide to help you launch your brand successfully, from designing your T-shirts to promoting your products and selling them. This article will cover all the basics, and we’ll dive into more details in future posts. Be sure to join our newsletter for free resources like this, news deals and more.

What is a fashion brand?

Sometimes called fashion labels, clothing brands, or simply “labels,” a fashion brand is a business run by a designer or a group of designers, selling fashionable clothing. This could include hats, T-shirts, hoodies, or any wearable item. In most cases, fashion brands print their logos or designs onto blank garments sourced from suppliers like A.M. Custom Clothing. This practice is common among both small startups and large retailers.

Should you start a fashion brand?

Before diving in, it’s crucial to ask yourself if starting a fashion brand is the right move. Many aspiring fashion brands never actually release any products. Based on our observations, the most common reasons include:

Lack of a clear strategy: A well-defined strategy is the foundation of any successful brand. Uncertainty about what to sell, where to sell it, and how to reach your audience can derail your efforts before they even begin. To build a strong brand, you must clearly define your niche, target market, and sales channels. A solid strategy will guide your decision-making process, from product development to marketing, ensuring that every move aligns with your overall vision.
Overestimation of sales: While it’s natural to be optimistic, expecting too much too soon can lead to disappointment and financial strain. Realistic sales projections based on thorough market research are crucial. Start with a conservative estimate, and focus on building your brand gradually. Remember, sustainable growth often outpaces quick, short-lived successes. Set achievable milestones, and let your brand’s reputation and community grow organically.
Relying solely on social media for marketing: Social media is a powerful tool, but it should never be your only marketing strategy. Over-reliance on platforms like Instagram or Twitter can limit your reach and leave your brand vulnerable to algorithm changes or platform issues. Additionally, it simply may not be the most effective or economical marketing channel compared to others. Instead, diversify your marketing efforts by incorporating email marketing, content marketing, SEO, and even offline strategies. A multi-channel approach ensures that your brand can reach a wider audience and reduces your dependency on any single platform. Find what works and lean in.
Complicated designs: While intricate designs can be appealing, they often require expensive production methods like sublimation or cut and sew, which can be challenging for new brands. To start, focus on creating simple, impactful designs that can be produced cost-effectively. This approach allows you to test the market, refine your brand’s aesthetic, and manage your budget more effectively. As your brand grows and resources increase, you can gradually introduce more complex designs should you wish.

By avoiding these common pitfalls and focusing on a clear strategy, realistic goals, diversified marketing, and practical design choices, you’ll be better positioned to launch a successful fashion brand that resonates with your audience and stands out in the market.

What it takes to create a successful fashion brand

Starting a fashion brand can be incredibly rewarding, but it’s not without challenges. To succeed, you’ll need more than just a passion for design; you’ll need a strong brand, an effective marketing strategy, and a dedicated community. Here’s what it takes:

Be creative: Creativity is the heartbeat of any successful fashion brand. It’s not just about designing great products but also about finding innovative ways to market and differentiate your brand in a crowded marketplace.

Have a story: Your brand’s story is more than just a narrative—it’s a powerful marketing tool that can forge deep connections with your audience. People don’t just buy products; they buy into the story behind them. Your brand’s story should resonate with your target audience, reflecting their values, aspirations, and identity.

Believe in your products and story: Confidence in your products and brand story is essential. If you’re passionate and believe in what you’re offering, your enthusiasm will be contagious. This belief is what will drive your marketing efforts, helping you build a loyal community of followers and customers who share your vision.

Build a community: In today’s digital age, a strong community around your brand can be one of your most valuable assets. Engage with your audience authentically, listen to their feedback, and foster a sense of belonging. A dedicated community not only supports your brand but also becomes a crucial part of your marketing strategy, helping to spread the word and advocate for your products.

Be dedicated: Building a fashion brand is not a sprint; it’s a marathon. Dedication to your vision, consistent marketing efforts, and ongoing engagement with your community are vital. Your commitment will set the tone for your brand’s long-term success.

How to get started with your fashion brand

Pick a market to sell to

Identify who will buy your fashion products. Narrow down to a niche that will resonate with your story. Consider these demographics:

Age: Who is your target customer?
Gender: Will your brand appeal to men, women, or both?
Interests: Are your customers united by common interests, such as music, art, or lifestyle stages like new motherhood or student life?

Building a community around shared values will help foster loyal customers who will return and spread the word about your brand. A good example of this is HSTL Made, born from the YouTube channel TeamRICHEY, co-owners Craig and Jasmine have built a YouTube channel and brand around the Crossfit community.

Gravity Fitness are similar in the sense that they built their brand around the calisthenics community, selling clothing and equipment to this market. While many brands focus on trying to stand out with unique designs, the real key is finding a market that is underserved when it comes to your products, and ensuring you’re in the places that your market are spending time and money.

Let’s look at a crude example of this in action. Let’s say you love fishing, you’ve been on a platform like SE Ranking and you’ve seen that there are thousands of monthly searches for fishing clothing and next to no competition, you can clearly see that is a smart place to start when it comes to your market.

At the time of writing this, there were 3.6K searches for “fishing clothing” per month, and the competition wasn’t too crazy.

But we went a step further and we niched down a bit further to “fishing T-shirts”. Despite only having 500 searches a month, “fishing T-shirts” had almost no competition. Now that doesn’t mean you should start a brand exclusively selling fishing T-shirts, but it does show you how you can work backwards, in terms of establishing a niche, working out if there is a search demand for what you’re selling and lastly what categories within that niche have minimal competition, allowing you to dominate.

The last thing to consider when taking this approach is whether the search volume is enough. If using our “Fishing T-Shirts” example, optimistically assuming you get 10% of the market from the off, that’s 50 T-shirt sales a month. If you sell them at £25 per T-shirt, you’ll make £1250 in revenue (not profit). If we factor in the cost of the products and the cost of acquiring the customer (via PPC or other channels), you may find there isn’t a lot of profit. This metric only accounts for people searching for this type of product, so it might be that you’re able to create demand via social media or other channels, but it’s a bit harder to create desire, compared to selling to a market that is already actively looking for a product. If the search volume is low, you’ll need to think about whether there are other words being used to find the same products with higher volume, or if there is scope to expand into other areas to ensure a higher volume of orders. Alternatively, you may wish to find a niche with higher existing demand, as sometimes it can be easier to go into a market with slightly more competition but a much bigger audience. The way you approach this is entirely up to you, but ultimately if you have 2 niches with similar competition the best bet is to go for the one with the most existing search volume, ensuring you capture the largest possible market. This scientific approach ensures you stand the highest chance of success.

Decide on your products

Once you’ve identified your demographic, choose the products they will love. While it’s easy to slap a design on a T-shirt and have it printed on demand, the bigger question should be whether it’s the right product for your audience. It might be that custom embroidered backpacks are something a bit more unique and useful to your audience. Or maybe you’re in the Tennis niche and noticed that the Tenniscore trend was resulting in a spike in tennis dress sales, so that is a better product. Or maybe the humble printed T-shirt is the right move for your audience.

Ultimately it’s about truly understanding your market and being able to leverage marketing tools to enable to you to reach them in the place they’re looking for these things. We’d recommend starting with tools like SE Ranking for SEO research and Google Keyword Planner for PPC.

Whether it’s printed T-shirts, polo shirts, hats, or another item, start with a small, focused range — it’s better to have a great collection with a few designs than to manage a large, unwieldy product line. It’s also way more economical.

Consider the following:

SKUs (Stock Keeping Units): Keep your SKUs manageable to avoid logistical nightmares.
Storage and costs: How will you store and finance your inventory?
Sales/marketing strategy: Plan how you will sell all your products effectively. A great product isn’t that great if no one ever sees it.

What print method should you use?

Choosing the right print method is critical, this can be hard as there is no one-size-fits all solution or ‘best solution’ when it comes to printing, it’s about finding the right option for your specific requirements. Many think screen printing is best simply because it’s the process most used in retail, and while it is the best if printing 10,000 T-shirts with the same design, it might not be the best for your order of say 50 T-shirts with 10 colours in.

With this in mind, it’s often helpful to find a supplier that has multiple processes under one roof, so you can ensure you’re getting impartial advice on the best process for your needs, not just advice reflecting the limited options they can provide you with.

For those starting on a budget, Direct to Garment (DTG) and DTF printing are great options. they’re versatile, look fantastic, and don’t require large upfront investments, with no minimum order volume.

Your business model is one of the most critical decisions you’ll make when starting your fashion brand. It will shape how you operate, impact your finances, and influence the growth of your brand. Understanding the different options available and selecting the right model for your brand is essential.

Choosing a business model for your fashion brand

Buy upfront and enjoy economies of scale

Buying inventory upfront means purchasing your garments in bulk. This approach allows you to take advantage of economies of scale, where the cost per unit decreases as your order size increases. Here are some of the key benefits and considerations:

Cost efficiency: Larger orders often come with significant discounts, which can improve your profit margins.
Brand consistency: By holding inventory, you ensure that your products are always available, which helps maintain brand consistency and customer satisfaction.
Flexibility: this opens up more product and printing options compared to on-demand services.
Risk of overstock: The downside is the risk of overestimating demand, which could lead to excess stock that’s difficult to sell.

This model is ideal for brands that have the financial resources to invest upfront and have a solid understanding of their market demand.

Use an on-demand printing service to minimise financial risk

On-demand printing services allow you to produce garments as orders come in, eliminating the need to hold inventory. This model offers several advantages:

Lower financial risk: Since you only produce what you sell, there’s no risk of excess inventory.
Flexibility: On-demand printing allows you to offer a wide range of designs without the need for large upfront investments. You can easily experiment with different styles, colours, and designs to see what resonates with your audience.
Longer production times: One potential drawback is that on-demand printing can result in longer production and shipping times, which may affect customer satisfaction if not managed properly.

This model is perfect for brands that prioritise flexibility and want to minimize financial risk while building their customer base. It’s also a great option for brands that plan to launch limited-edition or seasonal collections.

Hybrid approach: the best of both worlds

This approach often falls under the radar, as it’s not quite as trendy as print-on-demand nor as well known as bulk manufacture. The premise of a hybrid model is that you produce micro-production runs of say 10-100 units per design, and re-stock as needed depending on demand. This reduces the risk of lots of stock sitting unsold, while giving you access to better prices, flexibility and faster delivery times compared to print-on-demand models.

This hybrid approach requires some management in terms of keeping on top of stock levels and ensuring you’ve got enough of what you need, but it offers the perfect blend of the two approaches.

If needed you can use a fulfilment service to have your stock stored and fulfilled as orders come in, ensuring your living room doesn’t end up doubling as a warehouse, a common pitfall among fashion entrepreneurs. This comes with the benefit of supply chain resilience, as you’ll be able to have orders fulfilled no matter whether you’re in the office or on holiday.

Building a strong brand identity

Your brand is more than just a logo; it’s the embodiment of your values, mission, and story. Creating cohesive brand guidelines will help inform all your decisions, from visual direction to marketing campaigns.

Tips for Building a Strong Brand Identity:

Be consistent: Ensure your brand message is uniform across all platforms—online and offline.
Leverage emerging platforms: Explore new social media channels like TikTok or Pinterest.
Engage your audience: Use social media not just for promotion but to tell your story and connect with your audience.

Consider creating a brand consistency checklist to help maintain your brand’s integrity across various channels.

How to plan for financial success with your brand

Financial planning is a cornerstone of building a successful fashion brand. From production to marketing, there are numerous costs to consider, and managing these effectively is key to your brand’s longevity and profitability. A well-crafted financial plan will help you navigate the challenges of budgeting, securing funding, and maintaining cash flow as you grow.

Start Small: Focus on a Lean Collection

When starting out, it’s tempting to launch with a wide array of products, but this can quickly lead to overwhelming costs and logistical challenges. Instead, start with a small, focused collection of core products that represent your brand’s identity and resonate with your target market.

Benefits: A smaller collection allows you to manage production costs more effectively, test market demand, and make adjustments without significant financial risk. It also makes inventory management simpler and more cost-effective.
Actionable tip: Create a budget that includes the cost of materials, production, packaging, and shipping for a limited range of products. Use this budget to monitor expenses and ensure you’re staying within your financial limits.

Explore funding options: securing capital for growth

Depending on the scale of your brand and your financial situation, you may need external funding to get started or to scale your business. There are several funding options available, each with its own advantages and considerations:

Business loans: Traditional bank loans can provide the capital needed for production, marketing, and other startup costs. However, they require a solid business plan and often come with strict repayment terms.
Crowdfunding: Platforms like Kickstarter or Indiegogo allow you to raise funds from future customers and supporters. Crowdfunding not only helps you secure funding but also validates your product concept and builds an early customer base.
Dropshipping: If you have limited capital, consider a dropshipping model where you don’t hold inventory. Instead, you partner with a supplier who ships products directly to your customers. This reduces upfront costs but typically comes with lower profit margins.
Investor funding: For those looking to scale rapidly, seeking out investors or venture capital may be an option. However, this often involves giving up some control over your business.
Actionable tip: Research and compare different funding options to determine which aligns best with your business goals and financial situation. If you’re considering a loan or investment, ensure your business plan clearly outlines how the funds will be used and how you plan to achieve profitability.

Monitor cash flow: keeping your finances in check

Maintaining healthy cash flow is critical to the survival and growth of your fashion brand. Without careful monitoring, it’s easy to run into financial difficulties that can stall your progress or even threaten your business.

Track expenses: Regularly review all expenses, from production costs to marketing and operational overhead. Use accounting software or a dedicated spreadsheet to keep track of every penny spent.
Manage inventory: Overstocking can tie up your capital and lead to unnecessary storage costs. Use data-driven insights to predict demand and adjust inventory levels accordingly. This can be as simple as a spreadsheet, or more complex if needed.
Plan for seasonality: Fashion often follows seasonal trends, which can lead to fluctuations in sales. Ensure you have a financial cushion to cover slower periods, and plan your cash flow accordingly to avoid shortfalls.
Set profitability goals: Define clear profitability targets for your brand. This includes setting realistic sales goals, determining your break-even point, and regularly reviewing your pricing strategy to ensure it supports your financial objectives.
Ensure your goals are attainable: Some aspirations may be beyond reach due to market limitations. For instance, if your target audience is a small niche of only 1000 people, and you sell a monthly T-shirt subscription service at £30 a month, aiming for annual sales of 2 million would be impossible, the maximum you could achieve is £360,000 based on those numbers. And to do that you’d have to capture every single person within the niche. It’s vital to work out the demand for your products and the market size, to ensure you’re able to set realistic goals. So if your business is constrained by a physical location, knowing the number of people that can or will buy in that location and how often is helpful in working out what is possible.
Actionable Tip: Create a cash flow forecast that projects your income and expenses over the next 12 months. Regularly compare your actual cash flow against your forecast to identify and address any discrepancies early on.

Build financial resilience: preparing for the unexpected

Even the most well-planned business can encounter financial challenges, whether it’s unexpected costs, market shifts, or economic downturns. Building financial resilience involves setting aside emergency funds and having contingency plans in place.

Emergency fund: Set aside a portion of your profits as a financial buffer to cover unexpected expenses or downturns in sales.
Cost-cutting strategies: Identify areas where you can reduce costs without compromising the quality of your products or customer experience. This might include negotiating better terms with suppliers or finding more cost-effective marketing channels.
Regular financial reviews: Conduct regular financial health checks to assess your brand’s financial position. This allows you to make informed decisions and pivot quickly if necessary.

By following these budgeting tips, exploring the right funding options, and diligently monitoring your cash flow, you can build a financially stable fashion brand with the resilience to weather any storm. A solid financial foundation not only supports your day-to-day operations but also positions your brand for sustainable growth and long-term success.

Sourcing and manufacturing for fashion brands

Unless you’re creating a brand new, never-seen-before material, or something else highly complex, sourcing is often the easier side of things when it comes to starting a fashion brand.

Where and how you source your materials can define your brand, but it doesn’t have to be difficult.

Once you know what business model you’d like to follow, it’s a case of finding a supplier that can meet your needs. We always advise keeping things simple. If it’s printed T-shirts you’re after a simple Google for this will find a number of suppliers like us.

It’s then a case of figuring out who best aligns with your requirements and values. If sustainability is a core value of your brand, look for suppliers who prioritise ethical practices, such as using organic materials or ensuring fair labour conditions. Certifications like GOTS (Global Organic Textile Standard) or Fairtrade can help identify reputable suppliers.

In the early stages of your fashion brand, we’d recommend keeping things simple. For example, if you can buy an off-the-shelf product customised to your needs, this is likely going to be better than trying to make a bespoke T-shirt to your fabric and design requirements.

Off-the-shelf products are more economical and already tried and tested. Making something totally bespoke with no experience is likely to result in a poorly fitted product that may not actually be suitable for retail. It’s worth noting that a large proportion of retailers use off-the-shelf products, despite their size, as a result of the benefits they bring.

If you’re looking for something more complex, sites like Common Objective can be a great starting point, where you can network with manufacturers and brands.

Clothing brand sales channels: online and offline

Choosing the right sales channels is critical to your brand’s success. Whether you’re selling online, offline, or through a hybrid approach, each channel offers unique opportunities and challenges. A strategic approach to sales channel selection can maximise your reach and profitability.

Online sales tips

Build a professional, user-friendly website

Your website is often the first point of contact between your brand and potential customers. It should be visually appealing, easy to navigate, and optimised for conversions.

Choose the right platform: Platforms like Shopify, WooCommerce, and BigCartel are popular choices for fashion brands. They offer user-friendly interfaces, customisable templates, and integrated e-commerce features that make it easy to set up and manage your online store.
Optimize for mobile: Ensure your website is mobile-responsive, as a significant portion of online shopping now takes place on smartphones and tablets. A seamless mobile experience can improve user engagement and increase sales.
High-quality product photography: Invest in professional photography that showcases your products in the best light. Include multiple angles, close-ups of details, and lifestyle shots that help customers visualise how the product will look and feel in real life. Even better if you can add video as well, to really give your product the spotlight.

Offline sales tips:

Explore pop-up shops and markets

Pop-up shops and markets offer a low-risk way to test new markets, engage with customers in person, and build brand awareness.

Temporary spaces: Consider renting temporary retail spaces in high-traffic areas or participating in local markets and events. This allows you to gather direct feedback from customers, test your products, and create a buzz around your brand.
Collaborations: Partner with local businesses or other brands to share pop-up spaces. This can reduce costs and attract a wider audience by cross-promoting to each other’s customer bases.

Hybrid strategy: maximising reach and profitability

Combining online and offline sales channels allows you to leverage the strengths of both. An omnichannel approach not only maximises your reach but also provides multiple touchpoints for customer engagement.

Marketing your fashion brand – looking beyond social media

With many successful social media marketing gurus telling you that you need to create numerous social posts a day in order to succeed, it can be easy to fall into the trap of relying on social media for success. We’re here to break the mould and say, choose the right method for your business.

A crude example might be, if you’re selling hi-vis vests to construction companies, odds are that construction companies aren’t going to TikTok to find this sort of product, they’re likely using a Google search, so that is where you’d need to be.

While this is a very extreme example, and likely not completely applicable to your business, the premise holds true, you don’t just need to be where your audience is, you need to be where they are when they’re looking to make a purchase. And you need to be there in a way that is competitive ensuring you’re not just drowned out by the noise created by others competing for the attention of your audience.

So, while social media is a powerful tool for brand visibility, relying on it alone can limit your growth potential. A successful marketing strategy is multifaceted, incorporating various channels and tactics to reach a broader audience and drive sustainable growth. Here’s how you can expand your marketing efforts beyond social media:

Email marketing: building and nurturing relationships

Email marketing is one of the most effective ways to build and maintain a direct line of communication with your customers. Unlike social media, where algorithms control what users see, email gives you complete control over your message and its delivery.

Pre-launch campaigns: Start collecting email addresses before your brand launches by offering something valuable in return. For example, you could create a landing page where visitors can sign up for early access to your products, exclusive discounts, or a free guide related to your niche. This builds anticipation and ensures you have an engaged audience ready to buy when you launch.
Personalised campaigns: Segment your email list based on customer behavior, preferences, or purchase history. For instance, you could send a special offer to customers who haven’t purchased in a while or recommend products based on past purchases. Personalised emails tend to have higher open rates and conversion rates.

Why It’s Useful: Email marketing allows you to build a loyal customer base, increase repeat purchases, and create a personalised shopping experience. It’s also a cost-effective way to communicate directly with your audience, making it a critical component of your long-term marketing strategy.

Content marketing: establishing authority and driving traffic

Content marketing involves creating and sharing valuable content to attract and engage your target audience. This content can take many forms, including blog posts, videos, infographics, and more.

Blogs: Write blog posts that address common questions or challenges your target audience faces. For example, if you’re launching a sustainable fashion brand, you could write about the environmental impact of fast fashion or tips for building a sustainable wardrobe. These posts not only provide value to your audience but also improve your website’s SEO by targeting relevant keywords.
Videos: Video content is highly engaging and can be used across multiple platforms. Consider creating behind-the-scenes videos of your design process, tutorials on styling your products, or customer testimonials. Videos can be shared on your website, YouTube, and social media channels, amplifying your reach. Alternatively, videos can be an effective way to build an audience, which you may be able to sell to later down the line.

Why It’s useful: Content marketing helps establish your brand as an authority in your niche, builds trust with your audience, and drives organic traffic to your site. It’s a long-term strategy that can continue to generate leads and sales long after the content is published.

SEO: building sustainable organic traffic

Search engine optimisation (SEO) is the process of optimising your website to rank higher in search engine results pages (SERPs) for relevant keywords. Unlike paid advertising, SEO focuses on earning traffic organically.

Keyword research: Start by identifying keywords that your target audience is likely to search for. For example, if you sell eco-friendly T-shirts, keywords like “sustainable fashion,” “organic cotton tees,” or “eco-friendly clothing brands” could be relevant. Use tools like Google Keyword Planner or SE Ranking to find keywords with a good balance of search volume and competition.
On-page optimisation: Optimise your website’s content, meta tags, images, and URLs with your target keywords. For instance, ensure that your product descriptions include relevant keywords and that your blog posts are structured with proper headings and internal links.
Link building: Earn backlinks from reputable websites in your industry. This could involve guest posting, Digital PR, collaborating with influencers, or getting featured in industry publications. Quality backlinks signal to search engines that your site is authoritative and trustworthy.

Why it’s useful: SEO is a long-term investment that pays off by driving consistent, organic traffic to your site. While it takes time to see results, once your site ranks well, you’ll benefit from free traffic without ongoing ad spend.

PPC: immediate visibility and testing

Pay-per-click (PPC) advertising is a form of online advertising where you pay each time someone clicks on your ad. Platforms like Google Ads and Facebook Ads offer PPC options that can deliver immediate visibility.

Google Ads: Use Google Ads to target specific keywords that potential customers are searching for. For example, bidding on keywords like “buy organic cotton T-shirts” can put your product in front of customers who are ready to purchase. Google Ads can be particularly effective for driving traffic during key sales periods or product launches.
Facebook Ads: Facebook allows you to target ads based on user demographics, interests, and behaviours. You can create highly specific campaigns, such as targeting users who have shown interest in sustainable fashion or who follow similar brands. Facebook Ads are also great for retargeting, reminding users who have visited your site to complete their purchase.

Why it’s useful: PPC is highly effective for testing new products, driving traffic quickly, and gaining immediate insights into what resonates with your audience. While it requires a budget, the ability to target specific audiences and measure results in real-time makes PPC a valuable tool, especially in the early days of your brand.

Collaborations: expanding reach through partnerships

Collaborations involve partnering with complementary brands, influencers, or organisations to reach new audiences and add value to your offerings.

Brand partnerships: Team up with brands that share your target audience but offer different products. For example, if you sell sustainable clothing, you could partner with an eco-friendly skincare brand for a joint giveaway or limited-edition bundle. This not only expands your reach but also provides added value to your customers.
Influencer collaborations: Work with influencers who align with your brand values and have an engaged following. They can create content featuring your products, which can be shared across both your and their channels. This type of collaboration can quickly build credibility and drive sales, especially if the influencer has a strong relationship with their audience.

Why it’s useful: Collaborations allow you to tap into new customer bases, create buzz around your brand, and build credibility through association with trusted partners. They are particularly effective for increasing brand awareness and reaching audiences that may not have discovered your brand otherwise.

Combining tactics for maximum impact

For the best results, integrate these tactics into a cohesive marketing strategy. For example, use PPC to drive immediate traffic and test new product ideas, while simultaneously working on your SEO to build long-term organic traffic. Use content marketing to provide value and educate your audience, and leverage email marketing to nurture leads and drive repeat purchases. Finally, collaborations can amplify all these efforts by introducing your brand to new, highly relevant audiences.

Additional considerations

When choosing your business model, consider the following:

Scalability: How will your chosen model scale as your brand grows? Can it handle increased demand without compromising quality or customer service?
Customer expectations: Consider how your business model will impact the customer experience, particularly in terms of product availability and shipping times.
Brand positioning: Your business model should align with your brand’s positioning. For example, if your brand emphasises exclusivity, limited edition runs via on-demand printing might enhance your brand’s appeal.

Now you know how to start your fashion brand the right way!

Starting a fashion brand is a journey that requires passion, dedication, and strategic planning. This guide provides the foundation, but remember, success comes from continuous learning and adapting.At A.M. Custom Clothing, we’re here to support your journey. If you’d like to get more tips and advice like this join our newsletter. If you’re ready to take the plunge into starting your own brand, we’d love to help you. Let us know how many products you need and we’ll be able to point you in the right direction.