Unsure What Size to Print or Embroider Your Logo?
Choosing the right size for printing or embroidering your logo is essential to get the look you want. Whether you’re aiming for something subtle or a bold, eye-catching design, finding the perfect size can make a big difference. Here’s a guide to help you determine the best logo size and placement for your custom apparel.
While we do have recommended sizes, the best size to print or embroider your logo is quite personal and subjective. Some may want something small and subtle while others prefer their logo to be seen from far away.
Top tips on how to choose the right size for your logo or design:
- Use paper – Print your logo in different sizes on paper, or use cutouts, and place them on a garment to visualise the size and position. Once you find the ideal size, measure the paper and you’ll know the size needed.
- Use a ruler – It sounds simple, but it works. Just measure on a T-shirt the coverage you’d like, and hey presto, you know the size you need it.
- Decide how visible you would like the design to be -Decide how visible you want your logo. If visibility from a distance is important, a larger logo on the chest or back may work best. For smaller, more subtle branding, consider areas like the sleeve or chest pocket.
Our standard logo size recommendations:
Whilst there is not a definitive standard logo size for a T-shirt, each decoration area has a recommended maximum print or embroidery size for best results. The garment style and weight can also influence what size will be optimal for your design. To help you better understand the factors that need to be considered, read on!
What size should a printed design be?
Large Logo / Design – For designs that cover a larger area, such as a chest or back print, a width of around 297mm is recommended. This size works well on adult T-shirts and is ideal for bold brand visibility. However, for embroidery, a large size like this may be too heavy, especially for lighter fabrics.
Small Logo / Design – If it’s a small subtle left breast print or similar, 70-100mm is generally a good size to have your design. Simple designs can look great at 70mm wide, but those with more intricate elements may need to go as large as 100mm or more to ensure the detail comes out clearly.
What size should an embroidered logo be?
Large Embroidered Logo/Design – For larger embroidered designs, choose heavier garments like sweatshirts to avoid weighing down the fabric. We suggest a maximum size of 240mm wide for embroidery on heavier items.
Small Embroidered Logo/Design – For a small embroidery area such as on the left chest or on the arm, we recommend having your design no larger than 75mm-100mm wide. If you have an intricate design, it is worth having it at the maximum size as the details could be lost with a smaller embroidery.
Embroidery size for T-shirts
If you’re thinking of creating embroidered T-shirts, smaller designs are generally better. T-shirts are relatively light and embroidery is pretty heavy, so a large embroidery will weigh down the front of the T-shirt and potentially be quite uncomfortable for the person wearing it. If you want a large embroidery, sweatshirts and hoodies are generally the best options.
Where should a logo go on T-shirts?
Although there are some quirky and creative T-shirt designs out there, there are six primary locations to print or embroider a garment with your design or logo. If you’re looking to add some additional branding to the garments, the inside and outside of the neck are great for this. However, unless you’re not an established retail brand, there isn’t really any need for this and you’re better off focussing on the six primary locations.
You can read more on whether relabelling is right for your brand in our article, ‘Do You Need Relabelling’.
A front body or back print is perfect for displaying a large design and is great for maximum visibility, whilst an arm or small chest print is a subtle location to advertise your brand with a logo.
Final tips for getting your logo size right
For All Garments: This guide and the sizes mentioned apply to all garments, whether you’re thinking of buying embroidered sweatshirts for workwear, custom-printed organic T-shirts, or even tote bags.
Prepare Artwork: Regardless of whether you purchase your products from us or somewhere else, we’d always recommend sending all design work at the size you’d like it printed or embroidered and follow our Artwork Guide.
Consult with Experts: If you’d like to discuss how to print your logo or purchase personalised clothing, send us your requirements and our expert team will be able to help you. Alternatively, if you’re looking to make an order of fewer than 50 products, you can buy your embroidered T-shirts online. Our expert team reviews EVERY single order, so you can rest assured if the design isn’t sized for optimal results we’ll let you know before anything goes to production.
