Gildan ultra cotton t-shirt label

To Relabel or To Not Relabel – Do You Need Relabelling?

Gildan ultra cotton t-shirt label

We receive questions around the practicalities and costs of relabelling on a regular basis. The main reasons for our customers wanting to relabel their products are:

  • To maintain brand consistency
  • To create a more professional look for their garments
  • To prevent confusion with the wholesaler’s label distracting from the printed or embroidered clothing


Our team are always happy to help our customers achieve their dream printed and embroidered clothing, whether or not they wish for them to be relabelled. However, there are times when we may recommend against it. So to explain more, below is a look at what relabelling is, how it works and the considerations you need to consider before deciding whether to relabel your garments.


What is Relabelling?

The name mostly describes the process (re-label). Relabelling is the process of removing an existing label (usually belong to the manufacturer of the garment) and replacing it with a custom label of your own. Labels are usually sewn in to the inside of the neck, but it is possible to print a label on the inside/outside of the neck instead. To go the extra mile, some people choose to add custom swing tags too, these are usually made from cardboard and they’re what you look at in the shop when you want to see the price of the garment.


Why Relabel Customised Clothing?

The majority of people that choose to relabel their embroidered or printed clothing are established brands looking to make their garments appear more professional and to create a consistent brand. If you’re an established fashion brand or t-shirt business you don’t want the manufacturer’s brand inside your finished product.


What Are The Costs of Relabelling?

Relabelling is quite a labour intensive process, so it does cost more to add relabelling to your order. There are three elements you need to consider:

  • Designing your label (if you do not already have artwork, this will need to be created)
  • Producing your labels (the minimum order quantity is usually 500 labels)
  • Unstitching the original labels and replacing them with your new, custom ones


This additional cost can be quite a barrier for new startups, so other options like using products with tear out tags could be considered instead. You’ll find our most popular tear out tag fashion t-shirt here & a lower priced alternative here.


External neck printing (to the nape of the neck) can also be a cheaper relabelling alternative and be just as effective in showing your brand (which is the point after all). External neck printing can also be done with no minimum order quantities, and ordered directly from our Online Shop when making your order.


Should I Add Relabelling to My Order?

Relabelling is a great way to take your custom clothing to the next level, creating a much higher level of professionalism. However, with other options, such as internal/external neck printing available too, there are alternatives that may provide a better balance to new businesses. You should also consider how else you could spend your money, instead of relabelling could you use it on more marketing, new artwork designs, or a photoshoot. After all, there is little point in spending your money on labels that no one will see. From our experience, custom labels are something to consider at a later stage of your business, particularly since many customers don’t even notice them.


Do Custom Labels Help Sales?

From our own research, having custom t-shirt labels does not help to increase sales. A big reason for this is that most businesses sell their products online, and therefore the customer is not able to see the label until the product is shipped to them. In our experience of selling clothing products, the artwork and marketing activities help to sell products much more than a neck tag.

If you want to calculate what relabelling method is best for you, or find out more information. Head over to our relabelling calculator here.

You can see how to get started using our Online Shop below.

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