We all know about band merchandise and promotional t-shirts, but it’s becoming increasingly common to see restaurants and cafes successfully making a supplemental income from merchandise. Whether it’s custom tote bags, printed t-shirts, or even embroidered hats, merchandise is not only a great way to generate income, it’s a great marketing opportunity.
Promotional merchandise, and merchandise in general can have a huge impact - in fact 89% of consumers can recall the advertiser of a promotional product they had received in the last 2 years. Combine that with a memorable meal, and your brand is more than likely going to be something customer remember and tell others about. What’s more, every time they see that tote bag they got from you, they’re going to remember your food - a far better way to get your name in someone’s home, compared to flyers and other marketing materials.
Adding merchandise to your restaurant means you no longer just need to rely on restaurant staff uniforms to represent your brand. You now have the potential to have many loyal customers representing your brand while they’re out and about - whether it’s a cool graphic screen printed onto a t-shirt, or a cap with your logo. Furthermore, make your merchandise interesting with a funky print and you may well become a talking point, with friends explaining where and how they got that crazy cool custom t-shirt!
Where to Start
Whether you’re selling vegan cupcakes or fully fledged meals, there is something for everyone when it comes to printed and embroidered merchandise (side note, if you are selling vegan cupcakes, you’ll love our custom Organic T-Shirts for promotions and uniform!).
If printing onto t-shirts, sweatshirts, hoodies or any clothing, we’d always suggest going for something more than just your logo. A logo t-shirt is normally too close to staff uniforms, but a cool graphic combined with some of your branding, could be a great place to start.
No matter what your budget, we’re sure to have something to meet your needs, just head over to our Online Shop, where you’ll find thousands of product options, that you can customise online in seconds!
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