Taylor Swift’s upcoming Eras Tour in the UK isn’t just about sold-out stadiums and chart-topping hits. It’s shaping up to be a major economic driver, with fans eager to express their love not just through ticket sales, but also through pre-tour merchandise purchases. This trend raises an important question, is pre-tour merch the new norm? […]
Huge volumes of inventory are a problem, H&M are a fantastic case study for this with a $4.3bn problem on their hands. In March 2019 H&M announced that they had stock of this value of hard to shift inventory. This has resulted in high levels of discounting and reduced profits. What’s more, as well […]
Ever since the internet became a global phenomenon, brands began transforming this newfound digital realm into their new home. And with this came the rise of digital marketing, the art of using websites, social networks, and email for promotion. Traditional marketing lost some of its influence in the process, but it didn’t lose its effectiveness. […]
The festival landscape is changing, and how we perceive the clothes we wear is changing with it. Since the 60’s progressive movements encouraged by festivals like woodstock, have helped place emphasis on the need for social change. In 2017 the challenges have changed, but the need for forums of expression to bring these values […]
