How Taylor Swift’s UK Eras Tour is Changing Merchandise Culture and Boosting Local Economies

Taylor Swift’s upcoming Eras Tour in the UK isn’t just about sold-out stadiums and chart-topping hits. It’s shaping up to be a major economic driver, with fans eager to express their love not just through ticket sales, but also through pre-tour merchandise purchases. This trend raises an important question, is pre-tour merch the new norm? […]

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