Earth Positive

100% organic with 90% Reduced CO2.
The carbon footprint has been calculated in accordance with BSI PAS2050 methodology, and certified by the Carbon Trust.
The 90% reduction has been achieved by a combination of low-impact organic farming, efficiency in manufacturing and transportation, and the use of renewable energy instead of the fossil fuel based grid electricity.
It has been calculated that a single EarthPositive T-shirt saves around 7 kilograms of CO2, whereas a hooded sweatshirt saves up to 28 kgs of greenhouse gases.
These are actual reductions achieved in the manufacturing, without any carbon offsetting.

The Carbon Trust calculated that without the use of renewable energy, the carbon footprint of the EP01 Men's white T-shirt in size Large would have been 6.574kg CO2; it now stands at 671g which represents an 89.79% reduction in CO2 emissions.