Earth Positive

100% organic with 90% Reduced CO2.
The carbon footprint has been calculated in accordance with BSI PAS2050 methodology, and certified by the Carbon Trust.
The 90% reduction has been achieved by a combination of low-impact organic farming, efficiency in manufacturing and transportation, and the use of renewable energy instead of the fossil fuel based grid electricity.
It has been calculated that a single EarthPositive T-shirt saves around 7 kilograms of CO2, whereas a hooded sweatshirt saves up to 28 kgs of greenhouse gases.
These are actual reductions achieved in the manufacturing, without any carbon offsetting.

Example:
The Carbon Trust calculated that without the use of renewable energy, the carbon footprint of the EP01 Men's white T-shirt in size Large would have been 6.574kg CO2; it now stands at 671g which represents an 89.79% reduction in CO2 emissions.